Transcriptic PowerPoint Presentation
Transcriptic is a robotic cloud laboratory for the life sciences. Based in California, the company sees the world in terms of devices, wanting to improve efficiency in research by reducing the hands-on experimental time. To do this, Transcriptic has built a platform that will automate the entire workflow for a molecular biology experiment. Such efficiency and clarity needed to be reflected in their PowerPoint presentation.
Demonstrating The Capabilities Of Technology Through PowerPoint
Ultimate were tasked with creating a brand new sales PowerPoint presentation for Transcriptic. Their previous offering was over-complicated and did not explain Transcriptic’s unique offering in a clear, compelling manner. Transcriptic provides state of the art, cutting edge technology but it can require some explanation, especially to those outside of the industry. The messaging required further thought and consideration.
From an aesthetic standpoint, the previous sales presentation didn’t truly represent the Transcriptic brand. By failing to fully utilise the possibilities of PowerPoint, Transcriptic wasn’t living up to its own commitment to improve efficiency via technology. Such a hi-tech company requires a PowerPoint presentation that more accurately reflects the quality of their product.
The presentation needed to be suitable for use at both new client meetings and large conference events. Ideally, it would be presented on an exhibition stand, allowing visitors to navigate to the information most relevant to them, with ease. Additionally, Ultimate was asked to produce a 90 second video animation which the audience would be able to access through the sales presentation.
Transcriptic wanted an interactive and engaging presentation that their audience would easily be able to navigate independently. This had to be done within PowerPoint.
Transcriptic provide a highly complex and technical solution. We needed to make it palatable and easy to digest for a wider audience.
Transcriptic is a sophisticated company with excellent branding. The presentation needed to reflect this, as well as being visually impressive.
Defining Content Before Structure To Create An Engaging PowerPoint Presentation
At Ultimate, we believe that a successful presentation is the result of considered discussion on messaging. As stunning as a presentation may be look, it will achieve little if you cannot effectively communicate your proposition.
With Transcriptic, we kicked everything off with a sales messaging workshop. We distilled their offering down into an easily understandable format, emphasising its benefits both visually and textually. With the bulk of the content decided upon, we were then able to more accurately define the structure of the presentation. By working in this order content remains the priority and clarity is retained. The structure of the presentation is largely based upon the sorts of conversations Transcriptic generally have with prospective clients.
The final presentation is on-brand, easily navigable and visually stunning. We have provided a clear articulation of the cutting-edge service and technology they provide, including its key benefits. The audience can access the most relevant information from a home screen and return when finished. Anyone interested in further detail can now view a live demonstration or short animated video, within the presentation.
“Ultimate have taken our presentation to a whole new level. Its interactive nature helps us to fill the knowledge gap rather than conform to a clunky linear narrative. Furthermore, it delivers our brand and proposition in an accurate and compelling way.”