The Valley Anglesey – Brand & Website

Fans of Channel 4’s popular ‘Four in a Bed’ programme will be familiar with Valley Anglesey. The hotel, restaurant and wedding venue was featured in the programme on 25 March, and enjoyed positive reviews. Our involvement with Valley Anglesey began late last year.

Anglesey is one of the UK’s most popular tourist destinations, with thousands of people flocking to its unspoiled countryside and sandy beaches each year.

So when Paul Snape and Mike Lewis asked us to help them re-brand, we didn’t hesitate. Three months later, Valley has a new brand identity, eye-catching stationery and a new, responsive website – all tools which will help the team to grow the business further still, especially after the publicity generated by Four in a Bed.

 

The Brief

Reinvigorate 100 years of heritage

Valley is steeped in history, is in a great location, has a fine reputation for delicious food and a strong philosophy of providing service with a smile. However the the brand and marketing materials had become very dated and was in need of a full refresh in order to appeal to holiday makers, walkers and most importantly still engage with the locals.

The hotel side of the business is family-oriented, offering food and accommodation which will appeal to couples and families alike. The restaurant, also, is designed as a family dining experience, appealing to local people and tourists. Special events are an important part of life at Valley, with wedding and parties hosted on a regular basis year-round.

Three Challenges

1

Re invigorating the brand

Valley’s brand had become out-dated and no longer reflected the services offered. In addition, the venue was referred to as a hotel, grill, b&b and grill – further diluting the brand.

2

This is Anglesey

The use of the lighthouse in the logo emphasises Valley’s coastal location, and links it with Anglesey’s South Stack lighthouse, a local landmark. An arrow shape around the lighthouse image is resonant of the arrow used in the flag of Anglesey, further reinforcing local links.

3

Online booking system

We created a fully-integrated online booking system for hotel rooms so that visitors can check availability and complete their booking without having to telephone ahead.

The Solution

Market Leading e-Commerce Website

Web marketing is an unquestionable source of new business for Valley. Many tourists find out about the hotel through the internet, and local people use the website when deciding where to eat, or to find out about special events hosted at Valley.

The new website is responsive, so it performs well whether viewed on a desktop or via a tablet or smartphone. Despite featuring large, eye-catching imagery, it’s quick to load and easy to navigate, even on a small device.

The home page design is led by a large image banner to inspire people about the charms of Anglesey. Valley’s core messages of good food and quality accommodation overlay the banner, drawing the eye.

New photography is being produced to create a strong impact in the banner area of every landing page within the site. Text-based pages use icons, illustrations, photographs and graphics to communicate key messages and draw attention to important information.

‘ To reinvigorate and refresh a business we had run for over 20 years was a big challenge. We knew that improvements had to be made to the property to appeal to customers but didn’t want to just rehash our existing business. Working with the team at Ultimate we were able to really examine and debate just what we were trying to offer and how to reflect our strengths and priorities within our business concept. The result was a fresh and clear ‘brand’ which we were able to work into the refurbishment programme so when we reopened for business it was effectively a new beginning and one which has had nothing but positive feedback.’

Paul Snape, Owner

The Results

A unique style - for a unique venue

Our creative team set to work developing a new brand for Valley, the tone of which would lead the creative development of the new marketing collateral and website.

Ben Brand, senior designer, used his artistic talents to create bespoke typography for the logo, cleverly introducing a shadow effect to link the hotel with its Victorian past, the heritage of Anglesey and commitment to offer fresh, local produce. This shadow effect inspired a number of illustrations which are scattered throughout the site.

The use of the lighthouse in the logo emphasises Valley’s coastal location, and links it with Anglesey’s South Stack lighthouse, a local landmark. An arrow shape around the lighthouse image is resonant of the arrow used in the flag of Anglesey, further reinforcing local links.

See the site here

Contact Us

At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!