Ultimate launches new website for London based QuantiQ
QuantiQ are a modern, forward thinking consultancy that deliver ERP and CRM solutions using the Microsoft Dynamics platform.
Understanding our clients is essential
Totally focused on delivering an unrivaled service in their market, QuantiQ are one of only a handful of providers in this sector in the UK. The company aim to be a truly collaborative partner to its clients, providing the very best advice in order to deliver the most effective ERP and CRM solutions.
Ultimate were introduced to QuantiQ in April 2016 by one of their clients, also a trusted partner of QuantiQ with a view to discussing and reviewing their existing brand and website.
QuantiQ wanted to reflect their strong business proposition online and create a site that was modern and stylish in appearance.
Reflect brand values
It was important to position QuantiQ as a professional, trustworthy and reliable partner, extremely knowledgeable in their area of expertise, plain talking and approachable. They wanted to stand out as being dynamic and fresh in an industry that can often appear technical and clinical.
Ensure the site is flexible and scalable to allow for future growth. Imperative to have an easy to use and speedy content management system.
All starts with a good plan...
After establishing and agreeing the brief, Ultimate set about reviewing and drawing up a new site map and associated wireframes. Working closely with the client to agree the specification we were quickly able to move on to the creative work.
We suggested a subtle evolution to the already established logo. This change was embraced and is now being rolled out across all signage and collateral. We presented a concept that centered around a triangular grid pattern which originated from the format of the ‘A’ within the QuantiQ logo. This symmetrical pattern animates and changes on the homepage rotations and appears frequently throughout the design in a multitude of different arrangements. Contrasting against the dark navy, we introduced a vibrant colour palette which perfectly balances the design.
The simplicity of the lead messaging ensures the user immediately engages with the site, understanding the offering without having to work hard to discover the proposition. This approach is continued throughout the site, in the ease of navigation, interesting and informative page layout and jargon free content.
Ultimate were recommended to us by one of our trusted partners and have lived up to their reputation by delivering us with a first class website.
Ultimate have taken time to understand our business ethos, services offering and clients and in doing so have ensured our website exudes our personality and will evolve as our brand matures. An important requirement was for the site to be flexible, allowing us to add information and update with ease, this criteria has happily been met.
Candice Arnold, Marketing Director