Omni Brand, Website & Interior Design
Omni RMS are one the countries leading RPO recruitment providers. Omni have a flair for doing things differently often referred too as a truly innovative and collaborative company.
The Brief
Showcase Innovation and creative flair
One of the challenges with the Brand and website project initially was the industry – Recruitment. Companies within this industry through no fault of their own, all look bland and tend to sound the same. So the challenge was how to say the say the same things, but in a more engaging, inspiring and informal manner but at the same time remaining professional.
Omni themselves were considered to be an extremely innovative and creative company, as they forged themselves a niche within the recruitment industry with their marketing leading RPO services. Their logo, website and overall brand sadly did not live up to that image.
Ultimate were tasked to make Omni stand out from the crowd, be unique and showcase the personality and creativity that was in such abundance within the team at Omni.
Three Challenges
Demonstrate personality
In a professional services industry, Omni needed to so appear innovative and creative, yet remain professional.
e-Commerce functionality
The website needed to feature a fully editable events booking system, managed via the CMS.
Full responsive website
With the increase in traffic number, Omni's website needed to cater for the ever growing mobile and tablet audiences.
The Solution
'Talent is Everything'
Ultimate created a vivid brand-mark that featured a uniquely stylised ‘O’ that is purely distinctive to Omni. It has a human feel, bursting with personality but is balanced by a connection to the previous corporate colour palette.
‘Talent is everything’ this is the key message in everything Omni do; they source talented people and offer those people new career opportunities. So it’s the area that took our complete focus, in fact at Ultimate we created a whole world of ‘talent’