Glass and Stainless Supplies

Glass & Stainless was formed with a focus on offering extensive technical knowledge, high-quality service and premium quality glass and stainless steel products. This focus continues today, with dedicated divisions to help both commercial and residential customers.

The client

Glass & Stainless are a thriving SME with an outstanding reputation for extensive technical knowledge, high quality service and premium quality glass and stainless steel products.

Within the business there  are two dedicated divisions; commercial and residential projects. They have undertaken large scale projects such as the revamp of Grand Central Station in Birmingham to private architectural projects.

The mission for Ultimate was clear, to prove ourselves as an invaluable marketing partner to penetrate the market, and maximise all existing sales opportunities through a seamless digital experience.

How we helped with their objectives

We introduced the client to a new way of working, focusing on real user data as the foundation for our decision making and combining the expertise and knowledge of our different internal departments to achieve the highest results.

Key Objectives:

  • Increase project revenue YoY by 100%
  • Increase ecommerce revenue YoY by 33%

 

Research

Understanding the target audience

Running focus groups with who is deemed to be the client’s target audience allows real time, genuine feedback that can make a big impact.

Usability Testing

Carrying out usability testing with this group then allows us to analyse typical user journeys, friction points and key content that lead to either enquiry submissions or purchasing through the website.

Strategy

With a vast list of features across different user journeys, prioritisation management is critical to keep us focussed and on course.

Using best in class techniques, we took the client on a journey to understand what tasks would have the biggest impact to help us reach our targets.

Marketing

We maximised paid media channels to drive awareness and get infront of our target audience immediately.

With tailored key brand messaging through multimedia adverts, it was possible to drive high volumes of targeted traffic to service template pages; continued with a full CRO campaign to monitor the impact of our changes and ensure results were being achieved.

With organic leads being the primary driver of revenue through our sophisticated
SEO campaign, our aim is to continue utilising paid media
to support CRO efforts and to nurture leads through the sales pipeline. This ultimately brings down the client’s cost per lead and allows them to dominate the space within their industry online, whilst generating a high level of ROI.

The Results

52%

Increase in revenue within 6 months

500k

Increase to revenue, the start of an upward trajectory

71%

Increase to revenue from previous year as a result of work carried out

Making an impact

129%

Increase to ecommerce revenue

44%

Transactions increase

59%

Increase to average order value

We have partnered with Ultimate for a number of years and they never fail to impress. They are our full end-to-end marketing partner, and our business has seen phenomenal success as a result