Carex: Caring For The Nation

Ultimate were delighted to team up with Carex once again, to showcase how the UK’s favourite hand wash company was supporting the community during COVID-19.

Ultimate’s relationship with beloved household name Carex began in 2019, when the handwash and hygiene brand were looking for a partner to help them refresh and rejuvenate their website, to be an inspiring online home for the Carex brand.  Following on from the launch of their new site, we teamed up again earlier this year to showcase Carex’s fantastic work with the NHS in the light of the COVID-19 pandemic. 


It won’t surprise you that recently, there has been an increased demand for hand wash and hand sanitiser. Like many other soap and hand wash manufacturers, Carex worked tirelessly to keep up with the demand for their products to keep the nation safe. This wasn’t all Carex did, however – the family favourite also went above and beyond to help keep vulnerable people and key workers fully-stocked with vital lifesaving hygiene products.

Carex gave 500,000 products to organisations including Age UK, homeless charities, and to the incredible NHS key workers! All this was in addition to working with their long-term charity partner, In Kind Direct, who distribute essential products across the UK. 



What We Did:


We created the landing page design, as well as a series of eye catching GIFs to really lift the content. Our bright, fresh, vibrant colours were brought together in a beautiful rainbow GIF – depicting visually how Carex’s good deeds spread outwards, in the time where they were most needed.  We also refreshed a key page on their site, to keep it looking and feeling exactly like Carex – whilst reflecting the current situation. 

During the lockdown, rainbows lined windows, walls and streets. These familiar little icons started to represent a small, community-led symbol of hope. Rainbows were used to bring brightness to the streets, and act as a reminder that there is still a little sunshine ahead, even during the rain.

Public reaction to our campaign with Carex was hugely positive  – attaining reach, shares and engagement on social media, with a high view completion rate and high mass reach awareness. The increased engagement also saw high rates of shares and conversations on social media, all boosting Carex’s online presence as they worked throughout the pandemic. 


Carex commented:

‘It was a pleasure to work with Ultimate again following the success of our website rejuvenation in 2019. Once again, the Ultimate team worked closely with the Carex family in order to deliver a campaign that was unique and engaging, but remained in-keeping with the Carex legacy and brand. We look forward to our next project with Ultimate’.