Balancing Style and Functionality in Web Design

Website design is all about striking a balance between stunning aesthetics and reliable functionality. With our years of experience as a website design agency, Ultimate can achieve this. Our approach is very much driven by a respect for your brand. We have no intention of producing a site that isn’t representative of who you are and what you stand for. If needed, we can incorporate SEO and UX knowledge into our designs.

Designing beautiful websites based on real knowledge

Our website design process is led by the close-knit partnership between the SEO department and the account manager. They ensure that your website is completed according to specification, to a consistently high quality. By involving the SEO team right from the start, we can create a design that actively works to promote your content. We initially begin with a wireframe, which is essentially a sketch of each page of the site, highlighting which elements are required and where they should be positioned. Our in-house SEO knowledge guides this, ensuring that each page is optimised for search engines. At Ultimate, we do not sacrifice your needs in favour of aesthetic design. Instead, we work to strike a careful balance between the two.

Taking this wireframe, our digital designers then create an innovative and inviting piece of work, per your needs. These designs are often heavily influenced by any brand or creative concepts. Should you wish to have a creative concept, we will often include a mock-up of a homepage within that package. This homepage design can then be extrapolated across a site. It is a common myth that a website homepage is the most important section of the site. In reality, the audience can enter a website from any page. With this in mind, we ensure that each site page is of equally high quality. These designs can also be devised in accordance with in-depth user experience research, if you want to tailor it that specifically.

All our designs are bespoke and unique to the individual client. You won’t find a site that matches yours anywhere else on the internet. Our designs are also responsive across desktop, tablet and smartphones, a crucial factor in this digital age. We are always aware of the current trends in digital design but they only partly influence. We aim to stand out from the crowd and create you something truly different.

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At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!