Adapting your Website to a Changing Market

Evolving consumer habits mean that ecommerce websites are increasingly crucial to success. The majority of retailers have a website with at least some ecommerce functionality on there. At Ultimate, we can provide a range of services, from building an entirely new site to simply adding an ecommerce function to an existing site. Our creative team can design the website layout and visuals based upon user experience knowledge, helping to convert site browsers to buyers.

User-friendly, stunning ecommerce websites

Ecommerce websites differ vastly in their size and capabilities. At Ultimate, we can build large websites from the bottom up or simply add an ecommerce function to a pre-existing brochure site. Each site is bespoke and tailored to a company’s needs. As with all our website projects, if there is an existing website we have the ability to migrate it across. We ensure that all the data is transferred across with minimal input from the client. All of our sites are secure and follow the recommend guidelines. All personal data is kept in secure locations and we conduct robust testing of all sensitive areas.

All our websites are built on the world-renowned Magento platform, before being customised and tailored with our web developers’ own code. Magento is the market leader for ecommerce sites and for good reason. It is eminently user-friendly for businesses and consumers alike. For the former, there are intuitive product and category management systems and the handy ability to manage several stores with different domains. Magento is also easily scalable, making it suitable for a huge range of businesses. As your business continues to expand, your site can grow with you.

The Ultimate team can boost your ecommerce website’s presence further by utilising SEO and UX theory. The user journey is crucial with ecommerce websites as you want to make the stages from initial search to sale as painless as possible for the consumer. If customers can find a particular product faster and easier, there is a higher chance that they will convert in the shopping cart, rather than getting frustrated and leaving. In our user experience testing we can assess the impact that page load times, navigation systems and more, have on the user. Additionally, we can add IP tracking functionality, enabling you to track users as they browse through the site. This information can help identify user patterns and potential pain points.

When the project is completed we can provide you with training, ensuring that you get the most out of your new website. We also offer a retainer service, providing you with assistance, should you ever encounter difficulties.

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At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!