A successful paid advertising (PPC) campaign starts with goals, develops into a strategy and is managed dynamically and in synergy with other marketing efforts to optimise performance. Google’s paid advertising network, AdWords, is the largest online, and a well structured and managed campaign can make a dramatic impact. The AdWords network works to display adverts when a searcher enters in a term or product that is relevant. The fee structure is then based on a bidding system, and you only pay when someone actually clicks on one of your adverts.
Paid Advertising can play a pinnacle part in any digital marketing strategy. It can offer industry data, insight into search behaviour and allow quick, real-time results to inform other areas of your overall marketing strategy.
PPC is great because it reaches your audience at a pivotal moment in the buyer’s journey. They are actively searching for your product or service, so it is the perfect opportunity to appear at the top of the search engine results.
At Ultimate, we believe that all campaigns should be well researched, thought-out and educated. Settings can be constantly fine-tuned in reaction to the response you’re getting. Language, location and time of day can all be adjusted to better suit your target audience. To better inform any of these decisions, we produce a monthly report outlining which search terms are performing well and identifying where your budget could be better utilised. Our PPC campaigns can help you excel in your relevant online space.
As an official Google Partner for all areas of search engine marketing, including Google’s AdWords paid advertising, Ultimate invest time and energy to always be at the forefront of the market and learning new methods and technologies. This means that we can offer:
We don’t just work with Google’s AdWords platform, we offer managed services on a range of platforms such as Bing, YouTube and Google Shopping. This means that we can offer comprehensive, sound solutions that work in partnership with your other marketing efforts. We are constantly learning, and welcome the opportunity to review an existing account, or create a one-off strategy for you to set up and manage yourself. If you’re considering outsourcing your AdWords management, read on for Google’s Advertiser Guide: Working with third parties.
Call a member of the team today or pop in for a cuppa and we will be more than happy to have a friendly, no obligation chat.
At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!
