Inbound Marketing Explained

Inbound marketing works on the idea of attracting your target audience by solving their problems, answering questions and generally satisfying them. This is all done with distinctive content, which is then promoted through social media, paid advertising etc. Having engaged with your useful content, visitors are then drawn to downloading a premium content offer on the page, such as an ebook. In doing so, they hand over personal details and are converted to qualified leads. You can then nurture through an automated marketing system, and continue to delight them post sale.

Building an Inbound or Content Marketing Strategy

You may write content for your website already in the form of blogs, articles or press releases. Content marketing takes this further by planning out and moulding the content so that you provide answers, relieve pain points and provide solutions to challenges that your prospect clients may have day to day. It is about considering your content in a more critical and strategic way.

In today’s fast-paced world, having new business find you so that you don’t have to go out and find it for yourself is a major advantage. It can help save time, money and help to pre-qualify business leads so you know exactly how to approach a new contact.

The way in which we consume content online is constantly evolving and new platforms and methods in which to read an article, watch a video or take on board facts and stats can differ from one topic to the next. Everybody has their own preferences. We help you to identify exactly how your target audience engages with content in your industry and then we can filter this in throughout a campaign.

Content marketing constantly changes and with our approach you can ensure that you are thinking ahead of the curve and investing well in your online visibility.

What are the benefits of working with a HubSpot Partner Agency?

As a HubSpot Partner we work closely with the platform in order to be able to provide our clients an innovative yet structured marketing campaign. We can be as hands on or off as you like, but by making the most out of our expertise, we can educate and guide your campaign to ensure that you learn more about your target audiences, how they act online, and what is the best method to encourage them on to your website and to engage with you. Everything is measurable and we can feed that data into all the decisions we make, ensuring that we capitalise and what works well.

Content marketing constantly changes and our with our approach you can ensure that you are thinking ahead of the curve and investing well in your online visibility.

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At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!