At Ultimate, we firmly believe that content sells. Persuasive copy can both educate and influence an audience; encouraging them to identify further with your brand. By providing consistently high-quality and useful content, you’re giving people a reason to keep coming back, to keep seeking you out. This applies to both on and offline content- we’re happy working with either! Our copywriting services range from regular blog retainers through to one-off brochures. If words are involved, we’re keen to start a conversation.
For many people, the thought of sitting down and writing at length about their company, their industry or even themselves, can feel like a hard job. Why not let us do it for you? That way, you can devote your time and energy to other areas of the business whilst we focus on delivering first-rate content.
All of our copy is thoroughly researched and well thought out, and we are always willing to conduct interviews and research to gain further insights. Having your content written by someone outside your company can prove incredibly helpful as we can highlight any confusing jargon that could potentially put someone off. We make your services or products easy to understand and attractive for your target audience.
So, what copywriting services do we offer? Here is just a taste of what we can offer. Even if your required work isn’t listed below, you are still sure to benefit from copywriting services in some respect. We can write for anyone, in any sector.
Online, content is king (or queen) for search engine optimisation (SEO). Blogs are a brilliant means of ensuring that you’re contributing to that constant, ongoing conversation. It’s all about building up a sense of trust with your target audience and establishing yourself as a voice of authority. You want to be the person or company that people turn to for answers to their questions. By providing valuable assistance when they’re still pondering their purchase, you’ve got a far greater chance of securing their custom.
Blogs have the greatest impact when they are being written and released on a regular basis. However, for some people, it can prove a challenge as they simply don’t have the time or struggle to come up with unique, original ideas. That’s where Ultimate comes in.
If you’ve signed up to a wider SEO campaign, we can write the blogs that are so fundamental for organic success. Following a clearly defined keyword strategy, we will produce regular blogs or articles on a wide variety of relevant topics. Ultimate keeps a close eye on the latest algorithm updates from the likes of Google, giving you the reassurance that all our blogs meet current SEO best practice. By writing genuinely useful content, in which keywords are naturally woven in, search engines will look more favourably upon your website and you’ll soon begin to move up the rankings.
Even if you aren’t committed to an overall SEO strategy, high quality blogs can still make a huge difference to how your target audience perceives your brand. We can either write on topics that you suggest or come up with some titles of our own based on industry research and news. Ultimate is comfortable researching any topics, in any sector. We will match your tone of voice and personality so that consistency is maintained. In addition, we will always ensure that you have approved the content before we publish it anywhere.
As well as publishing blogs to your website, we can also push them out to a wider audience via your social media channels. That way, you have an extra means of directing people back towards your website and getting your content seen.
Any new website is going to need populating with content. Depending on the size of your site, that can feel like a big ask, especially when you’re spinning so many other plates. Our website copywriting service can help lighten the load.
We can write every page of a website from the homepage right down to the individual team profiles. All you have to do is provide us with some starting notes and possibly a few phone calls or meetings. With the content written, we will of course ask for your feedback and make changes accordingly. As with all our content, we will match your existing tone of voice.
The advantage of working with a copywriter in a full service integrated agency is that we can collaborate closely with the design and development teams to ensure that any copy sits neatly within the page and doesn’t look overfacing. In addition, we can make sure that the design doesn’t utilise so-called ‘hidden content’ which search engines cannot scan nor index. Working collaboratively in this way ensures that no retrospective changes are needed.
For SEO clients, we will work to an agreed keyword strategy to boost the chances of each page ranking well for relevant search terms. Our number one priority is to always ensure that your audience can easily find the information and answers they are searching for, both through search engines and browsing your site.
If you already have a website up and running, but are looking to have a refresh, we are more than happy to take a look at your existing copy and give our recommendations. From an SEO perspective, we would establish whether each website page is clearly targeted at one keyword. This involves looking at your headings, sub-headings, body copy, meta descriptions and more.
Aside from SEO, we can ensure that any older, possibly outdated copy is still speaking to your target audience. It may well be that your audience has changed since the copy was originally written, or you could be looking to expand the business and engage new markets. Either way, we are perfectly placed to make those amendments. Our work will fall in line with your all-important brand values.
If you’re serious about getting people to view and engage with your site, we would highly recommend that you pursue the SEO best practice approach of utilising pillar and cluster content. A pillar page is typically around 1000 words long and acts as the main hub of information for an overarching topic. No need to look far for an example, you’re reading a pillar page right now!
A series of shorter cluster pages focus on more specific issues within the wider topic but are all linked back to that original pillar page. In doing so, we are making Google aware that you are an authority on this particular topic and can provide lots of relevant material. Furthermore, the resulting website structure is more ordered and easily crawlable by search engines. This should result in both the pillar and cluster pages ranking higher within search engine results.
Exciting, appealing and informative product descriptions are vital for driving up conversion rates. When fully SEO optimised, they can give you a crucial competitive advantage as you can appear higher in search engine rankings. To craft the perfect product description, we will identify what exactly the consumer is looking for and give them a tangible reason to choose your product or service above others. By simply sticking to the manufacturer’s descriptions you run the serious risk of being flagged by search engines for posting duplicate content, and will fail to differentiate yourself from the competition.
Although we may be living in a digital age with access to unparalleled information at the touch of a button, brochures remain incredibly important. People are very tactile and generally like to have something physical to hold and flick through at their leisure. A brochure can be left behind after a meeting, dropped on a potential client’s desk or actively presented. However you use it, any first-rate brochure is going to require some persuasive copy.
Whether it’s a short leaflet or lengthy catalogue, we will ensure that we truly capture the spirit of your brand as we outline the benefits of your services or products. If you’re keen to write your own brochure copy, we would recommend that you consider utilising our proofreading copywriting service. Unlike online, a brochure cannot be corrected once printed so it is important that your spelling and punctuation are spot on.
If you know that you are likely to require copy on a regular basis, in whatever form, we would recommend that you consider investing in a copywriting retainer. Dependent on your budget, we will allocate a set amount of hours every month for your copywriting needs. This helps maintain momentum and we can plan and prepare content further in advance, helping to build up a more calculated strategy.
At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!