We’ve been very busy during October developing creative concepts for a new client in the healthcare sector. Operating in a very specialist area of the healthcare sector, our client works with the NHS and private sector organisations across the UK. We have been tasked with creating a brand, along with creative material and a new responsive website which will communicate key messages to their audience as well as their own healthcare professionals.
Our Creative Director Lisa and her design team, produced the concepts and headed to Marylebone in London, along with Matt and I who are leading the project.
We arrived early, so in true Ultimate style sought out cake before the meeting and were given our fix in the form of orange and almond cake from a fabulous Lebanese café. This gave us just the energy we needed for the three hour presentation to the five Directors and decision makers which followed.
Lively discussion took place as it was felt all three concepts had merit but a clear preference was agreed by all, in true client form, taking some ‘best bits’ from the other two! The next steps are to arrange a photo-shoot of their people at work. The new brand will be launched next month, with the website following in the New Year. Watch this space.