Exhibition Design, or Live Event Design, is an often overlooked area of company branding and marketing, but no less important. Exhibitions are a brilliant opportunity to display your product/service, promote your brand and actively engage with consumers. They are also a great chance to get feedback on every aspect of your marketing, informing any future marketing changes. Ultimate has years of experience and a proven approach to design, across a number of formats.
Exhibition Design is so much more than designing banners and leaflets, although they do play an important role. It encompasses everything from messaging to pre-event promotion and more. Typically, we will develop an exhibition campaign in tandem with a product or brand launch but this is by no means a requirement. Nor do you need to have worked with us before.
As with all our design and development work, we make a concerted effort to get to know you, your company and the brand before we start. We will thoroughly explore your competition, sector and brand values, ensuring that all our design work connects with the target audience. This research will inform the style of artwork, use of language and overall tone of the work.
With the brief and brand established, we will create artwork that can be applied to a variety of formats or assets, per your specifications and needs. This could simply be a traditional pull-up banner or something more complex, such as a 3D bespoke exhibition stand, customised to fit your allotted space. If you wish to distribute brochures we can design them, as well as brand any products that you may wish to giveaway. Here at Ultimate, we can also help you carefully craft questionnaires to hand anyone who engages with you. Following the event, you can then collate and analyse that date to inform any future marketing strategy.
Our work is all geared towards attracting your target audience to an exhibition, stand, talk or similar. Such promotion can begin prior to the event itself, through use of teaser material. This could be digital, physical or a combination of both. This can then be tied in within any giveaways, to further draw people in.
"Exhibitions are a golden opportunity to get your brand out there. We can design a whole host of material for you that will help encourage your target audience to engage with your stand and brand."
Charlotte Green - Account Manager
At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!