At Ultimate, we know how to create eye-catching campaigns that draw in consumers. Our creative design work ranges from straight-forward brand identity elements, such as logos, to fully-executed campaigns. All our designs aim to inspire, as well as deliver a return on investment. We design with your goals and values in mind, ensuring that our work will appeal to the right audience. Brilliant design is backed up by extensive research. We also commit to including you at every part of the journey.
A creative campaign is essentially the conception and production of an idea that aims to promote something specific. Among others, this could be a brand, product launch or charity drive. The design work itself can be applied to numerous formats, from animated video to web adverts to brochures.
With years of experience in both the B2B and B2C sectors, Ultimate are perfectly placed to develop your creative campaign. We have worked extensively in the charity sector and can reference an enviable back catalogue of clients. We have experience in a variety of formats and can tailor all our designs to your needs and specifications.
Our work begins by building an ideal representation of your target audience. This is done in collaboration with you. We will establish a brief and then conduct some research. This involves exploring your competition, identifying their strengths and weak points. We will also look for examples of other companies who have looked to achieve similar goals through a creative campaign. This inspiration may well come from outside your sector, but the underlying messages behind the content and design can be just as useful.
With the audience established, we can tailor our creative work to appeal directly to them. This encompasses everything from language to colour palette. We will obviously work from any pre-existing brand guidelines when producing a creative campaign. The campaign may require stand-alone design but it should still be identifiable with your brand, its values and its personality.
We would normally present you with two design concepts and invite your feedback. It is important to us that you feel in control of your campaign and happy with the result. Typically, one design will be very much in line with your expectations and the other will consider the campaign in a slightly different light. The final decision is of course yours.
"Our creative campaigns are all about getting your message across in an exciting and innovative way, whilst staying in touch with the brand. We work closely with you to get the content right, and then allow the designers to work their magic!"
Lisa Birchall-Leedham - Creative Director
At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!