Peckforton Castle – Website and Marketing

Peckforton Castle is a stunning hotel which overlooks the glorious Cheshire countryside. Popular as a wedding venue, Peckforton Castle features two restaurants, a spa, conferencing facilities and a selection of adventure activities, including Land Rover experiences, falconry and archery.

The castle dates back to the 1840s and is a Grade I listed building. Over the years it has been the backdrop to films such as Robin Hood and Sherlock Holmes, and featured in popular TV shows, most recently the Channel 4 soap Hollyoaks.

The Brief

Showcase the splendour

Peckforton Castle leaves a strong impression on anyone who visits, such is its atmospheric splendour. Our brief was to create a website which conveyed this sense of history, occasion and grandeur, even before guests have stepped inside.

Three Challenges

1

Increase Wedding Bookings

Since the launch of the website, Peckforton have enjoyed a 200% increase in wedding enquiries.

2

Streamline Navigation

An intuitive sitemap and user journey was devised to enable people to quickly and easily access the information they were looking for.

3

e-Commerce Functionality

The website now includes the ability for users to book hotel rooms, bookings for their two restaurants and the ability to purchase of online gift vouchers.

The Results

Impressive increase in wedding bookings

Since launch, the average time spent by visitors on the new website has doubled and the enquiries for weddings have increased by over 200%.

See the Website

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At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!