Clyde Munro – A New Name, Branding, and Website

We are incredibly proud to announce the launch of one of our latest branding and website projects, Clyde Munro.

Clyde Munro are a Scottish dental group and provide dental practices across Scotland, which they plan to grow and expand significantly over the next couple of years, taking on new and existing dental practices to alleviate many of the management pressures for dental practice owners and help improve services to patients.

The Brief

Ultimate were asked to create a new company name for the group; a market-leading brand along with guidelines for their marketing messages and positioning; and a slick yet approachable website that can scale in size as the company grows and takes on more practices.

It was key to consider both target markets, that of patients looking to either get in touch with their practice, or look to register for a new practice, and also for other dental practices looking for more information to become part of the group. Creating a theme that was approachable for both audiences was crucial, to ensure that all relevant information had its place.

Three Challenges

1

Find a Name

A name and brand to evoke the Scottish routes and culture.

2

Scalable Website Design

To build a scalable website that is both easy to navigate by patients while also providing information for existing practices. Taking into consideration the intended growth and scale of practices was crucial, the user would need to be able to search for their nearest practice by postcode as well as treatment type.

3

Easy to use

An easy to manage website platform, allowing the navigation to grow elegantly as the company grows and more practices are added, along with an easy to use and modern CMS.

The Solution

Trusted to keep Scotland smiling

The name of the company in particular was a tough cookie to crack to make sure that we found something memorable, and that had meaning while remaining approachable and friendly.

Taking inspiration from the legendary Munro mountain range, Ultimate hit the mark with help from our client Jim Hall, a Scotsman himself, who was very keen to be involved throughout, making such a positive difference to the outcome of the overall project. The new name for the group ‘Clyde Munro’ is supported through the use of the stunning landscape in Scotland which is encapsulated in the logo icon reflecting the infamous range, together with the photography and images throughout the website, the brand promotes patriotism, culture and the heritage of the country.

The website has an elegant, yet fun and vibrant look and feel. With a colourful palette, and a wealth of resourceful information, the site acts to create ‘micro-sites’ for each practice to quickly and clearly show the individual practice’s contact details, staff members and list of treatments available. This allows for simple management, while the individual treatment pages can be updated efficiently as and when new services become available.

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At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!