Rebranding – Keeping Your Brand Values in Mind

There are numerous reasons as to why you might want a rebrand, from a change in target audience, to a business merge, to a simple refresh. Whatever your reason, Ultimate can guide you through the process. We take time to understand your company, its challenges and goals, and channel this research into all our design work. We focus on honestly representing your brand values and will work with you to refine them, in line with your new vision.

A thought-out rebranding process

Rebranding is often misinterpreted as a complete overhaul of a company’s brand identity and image. Such drastic measures are rarely actually required. We can walk you through more sensitive approaches that focus on the positive, and retain elements of the previous version. A rebrand should never be viewed as an admission of failure. Instead, see it as an opportunity to reconnect with your target audience. Rebranding is a chance to re-examine your core brand values and focus on how you want to be perceived, by both your current and potential customers.

We offer kick-off workshops to help you with this exploration process. In this workshop our focus is entirely on understanding you, your business and your goals for the future. Initially, we will look at your existing brand messaging and website. We’ll ask you to explain the thought process behind the current brand identity and examine what message it is presently portraying. By fully immersing ourselves in your company we’ll more easily discern its strengths and weaknesses.

Following on from this, we will examine your competitors’ brands and websites, identifying both their weaknesses and strengths. Subsequently, we’ll study how your company differentiates itself from the competition and what you consider to be its USP.

Finally, we’ll look to the future. What is it that you are looking to achieve by undertaking a rebrand? What results do you wish to see? These could be an increase in sales, a re-prioritisation of services to improve understanding and accessibility or simply to build your brand. With these goals in mind Ultimate will begin to develop a key messaging strategy, in collaboration with you. By putting in a lot of work and research in these early stages of a rebrand, Ultimate ensures that the design work neatly complements your brand values and identity.

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At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!