When it comes to market messaging, everything boils down to understanding. We commit to understanding you as a client and business, and together we need to understand your target audience. Armed with this information, we can successfully develop a market message that will resonate with your audience, providing solutions to their problems. Our work will always be written in a human tone that avoids resorting to cliché. Our priority is ensuring that consumers understand what you can offer them.
A marketing message is essentially the method by which a company communicates its product/service and why it is important. It forms the basis for all other communication between the company and consumer, whether that be the website, product packaging or advertisements. It’s essential then, that we work together to get it right.
Understanding is at the heart of marketing messaging. At Ultimate, we don’t do anything without first getting to know you, as well as your competition. We conduct market research to discern your target audience, a crucial step in building up the message. This research informs language, tone of voice and sentence structure. Everything is tailored to your unique situation and audience.
With the content of the message agreed, we will replay it in the most effective way to resonate with the end user. In doing so, we will use language and terminology that is suitable for your target demographic. Tone of voice is also critical. Any copy we write will be tonally linked to the headline statement and your company’s brand personality. This will give all your output a cohesiveness that makes you more recognisable to the audience. It will also ensure that the right people connect with you.
Our work is designed to trigger an emotional response in the audience. We want them to feel motivated to engage with your product or service, and eventually build a relationship with the brand. We can tailor our work to whichever emotion you wish to elicit in the audience, whether it be sympathy for a charitable cause, a sense of familiarity or simply to educate.
All our marketing messaging is done with your brand values in mind. We understand that you are aiming to achieve specific goals, in the short and long term, and have no desire to alter your course. Instead, we take a strategic approach to our work that ensures everything ties together neatly, and most importantly, makes sense.
At Ultimate we believe new projects should be undertaken with great amount of consideration and vigilant planning and research. You can be assured everything we do, will be the best for you and your brand and not what is best for us!