321 Challenge Riders
321 Challenge



Help Us To Reach Our Goal

In July of this year, Matt Townsend, Amy Townsend and Jon Walker will be embarking on 3 separate cycling challenges in support of our client Chester Zoo’s global charity, Act for Wildlife. These are completely self funded events, which means that every penny of the money raised will go to the charity.

First to ride is Matt on the 10th July. He’s riding the French Etape de Tour in the Alps, which is a stage of this years Tour de France. Riding over 140km’s and climbing more the 3,700 meters through the mountain roads of the Alps in a day, this challenge is not one for the faint hearted.

Next to ride on the 20th July is Amy, who’s riding from London to Paris. The challenge consists of four back-to-back 80-mile days, which culminate in a grand arrival under the arches of the famous Eifel Tower. The challenge is a huge test of endurance that will see Amy pedalling over 320 miles.

To top off the trio of challenges Jon is riding the Prudential Ride London 100 miler on the 31st July. An event that celebrates the legacy for cycling created by the London 2012 Olympic and Paralympic Games, the ride starts in Queen Elizabeth Olympic Park, then follows a 100-mile route on closed roads through the capital and into Surrey’s stunning countryside. Having ridden the course last year, Jon is going for gold and aiming to beat his previous 100-mile time.

Act For Wildlife

Act For Wildlife lead the way in saving endangered animals around the world. Together we can make a big difference if we act now!



Days Until Next Challenge


Raised so far



Get Involved

The team are aiming to raise £1000 for this fantastic charity, and they’d really appreciate your help in reaching their target.


Please click on the ‘Donate’ button below, and you’ll be able to sponsor the team on their Just Giving page.


Ride Along

Follow our journey on the Ultimate blog and via social media.

Amy Townsend

Account Manager

Amy has been training hard since January and has spent 63 hours on her bike covering 1,427km.

Read her blog here

Jon Walker

Managing Director

Jon has been training hard for 6 months and has covered over 3,199km's, 36,583 meters of climbing, over 92 rides.

Matt Townsend

Chief Executive & Agency Owner

Matt has been riding for many years. In 2016 he has covered over 4,409km's, 57,494 meters of climbing, over 102 rides and spent 211hours on his bike.